10 Words to Avoid From Your Content Marketing Vocabulary | The Union J

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Doug Kessler, the co-founder, Velocity says “Buzzwords are like weeds: They’re just flowers that are in the wrong place”.So, these are 10 Buzzwords to avoid and banish from your marketing strategy. As an appreciation of the 10th anniversary of CMWorld’s, we will share with you 10 nominees. And if you have one to share, write it in the comments.1. UnprecedentedThis is true, yet we got enough reading them! Write that phrase if you want, then remove it and use the next one as your lead. Adele Revella, CEO, Buyer Persona Institute 2. SmarketingYou can put just more second to write ‘sales and marketing’ Smarketing is a smarmy word. – Viveka von Rosen, chief visibility officer, Vengreso3. Low-hanging fruit (and snackable content)Just say easy, simple, quick. And really, any other word– regardless of the length, be easy (snackable) to eat? – Cathy McKnight, vice president strategy and consulting, The Content Advisory4. LeveragingYou can use a verb like ‘help’ for example, it’s more human.  Adam Morgan, executive creative director, Adobe5. Growth hackingIt’s a marketing buzzword that indicates short-lived or false growth. It’s simply marketing. – Rachel Mann, digital engagement supervisor, American Fidelity Assurance Company6. Going viralWe have long defended exiling “going …

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