10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now

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When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context.Increasing CLV in your content marketing business isn’t about taking more from each customer or simply selling them on additional services.It’s all about delivering the best possible service by meeting more of each customer’s needs.This important growth KPI is the natural byproduct of your ability to anticipate client needs and offer solutions that help grow their business.This is especially important now since 54% of SEOs have reported marketing budget cuts due to COVID-19, as per Moz’s most recent State of Local SEO report.Winning new business becomes even more difficult in times of economic turbulence.This may be just the right time to focus on helping your existing client base weather the storm and come out stronger, thanks to the enhanced services you can provide.Be flexible – you may need to adjust your contract to focus on higher-impact opportunities and quicker wins.AdvertisementContinue Reading BelowThere’s no point holding a client to services that no longer meet their needs due to circumstances beyond their control.When you prove that …

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